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Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Reflecting on India's T20 World Cup victory, Rohit Sharma highlighted Virat Kohli's pivotal 76-run innings and his crucial partnership with Axar Patel against South Africa. Sharma emphasized Kohli's experience and composure under pressure, which anchored the innings after early wickets fell.