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Taylor Swift and Travis Kelce, the celebrity couple, are engaged after a whirlwind romance that began in 2023. Kelce's initial attempt to gift Swift a friendship bracelet sparked a connection, leading to public appearances and deepening affection. Swift's attendance at Chiefs games and mutual support throughout their careers culminated in an August 2025 engagement, announced playfully on Instagram.

Court documents reveal Justin Baldoni's team considered a crisis PR strategy to manage potential backlash surrounding 'It Ends With Us,' but deemed it unnecessary due to the "organic" criticism of Blake Lively's promotional choices. Internal communications show concerns about Lively's friendship with Taylor Swift and Baldoni's frustration with their working relationship.